Healthy blood is integral to a healthy life. With more than three billion people affected by anemia, iron deficiency, blood loss and coagulopathy, blood health is increasingly recognized as a global public health concern. These conditions place a heavy burden on individual well-being and healthcare systems. To highlight new guidance published by the World Health Organization (WHO), GAfPA recently convened a diverse group of healthcare stakeholders to discuss the need to prioritize blood health and the implementation of Patient Blood Management (PBM).